Super symbol two.

继续创建视觉锤方法其二。符号，一个独特无二的符号可能就是超级符号。比如奔驰的三棱标、耐克 √标、特斯拉的T标，都是二三笔划的符号，很容易进入大众心智，相比较凯迪拉克、别克、福特、斯柯达的复杂符号就不被消费者能描述，今天的中国智能汽车品牌蔚来、小鹏、理想以及转型的比亚迪品牌符号都很难说清楚“这是什么？”。

一个城市如果有一个鲜明与众不同又能够复述的城市地标，这个地标就会被人们时常提起，也能为 城市赋能，品牌亦如此。

Shanghai's landmark, the Oriental Pearl, is easier to describe than the Pudong three-piece suite, the Guangzhou waist is easier to describe than the twin towers opera house, and the Tiananmen Tower is not only a landmark in the city but also the central symbol of the city, it is the subjective ceremonial platform of the national grand military parade.

Brand super symbol design has a reference method, a place, a city, a nation of the most well-known symbol of the conversion, may be a very good super symbol. Many of the bank's bids are borrowed from China's bronze coins, and the“Answer” and“Hang up” of smartphones still borrow from the traditional“Green” and“Red” buttons, kweichow moutai liquor symbol is borrowed from the Dunhuang flying ladies map, so the authentic moutai liquor is also called Flying Moutai liquor.

The world's major religions, Christianity, Judaism, Buddhism, Catholicism, and Islam, all have their own super symbols, and these super symbols even have some kind of super mysterious religious power.