2.1.1 The definition of community is not so simple
It is well-known that in order to obtain food and reproduce, ants build their own ant colonies and bees build their own colonies. Not only animals, but humans also have groups of individuals who often share the same interests, hobbies, values, and common interests, and when they come together, they form a community. For example, the financial community gathered a group of people who like finance, Douban gathered a group of people who like movies, “Huckster commune” gathered a group of people who like wine... ... The real reason these people are here is because of the value In general, the“Value Point” is a variety of, can be an attractive big shot, can also be a cheap product, can also be a common values. Therefore, before building enterprise community, we must consider the kind of“Value point”. In building a corporate community, the“Points of value” act as the glue that holds everyone together. If there is a connection, there must be a potential burst of value.
In addition, the new medium has also changed the value connotation and realization of "understanding, caring, trusting, interaction, trust and commitment", deepening the intimate relationship between people.In practice, this intimacy is also vividly reflected in the corporate community.Why?
As we all know, the corporate community is an important part of the new medium, providing a platform for communication between people.That is, the corporate community creates a precondition for the formation of intimate relationships.Not only that, but this intimate relationship is also an "emotional intimacy" with kinship as the dominant factor, which is characterized by being very strong.Conversely, it is because of this intimacy that people gather in a community.
Therefore, in the development of the corporate community, intimacy plays a very important role.After community members form close relationships through the community platform, the corporate community can maximize long-term growth.
2.1.3 Differences between communities, communities, and social networks
When one mentions a community, one cannot fail to mention its two "brothers"—social and community—because they "look" too much alike to distinguish between them.First of all, we should understand that the transition from community to social is a difficult thing, there is no intersection point between the two, but there is a intersection point between community and community and social.Secondly, the rapid development has brought together a large number of entrepreneurs and practitioners in the community industry, for these people, if you want to break through in the community industry, you must figure out the difference between community, community and social.Next, we will introduce the difference between the three.
1. The most common way to say that a community is that a group of people are doing the same thing.In the process of continuous development, the community has developed the following salient characteristics:
The most common way to say about a community is that a group of people are doing the same thing.In the process of continuous development, the community has developed the following salient characteristics:
Socialization is when two people do something together.It is worth noting that there is a big difference between two people doing one thing together and two people doing the same thing, and the two are not the same thing.Two people do one thing together, which can be creative, or gossip, etc.In addition, social networking is usually based on relationships between people, and it has the following characteristics: